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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Jeff Dyer, Hal Gregersen, Clayton M. Christensen
Publisher: Harvard Business Press

I would argue that 40-plus years ago, interactive, hands-on exhibits were a jolt to the system—a sea change for museums and their visitors, a disruptive innovation. I have been wondering for a while why recent ASTC annual conferences have had fewer sessions about exhibits than they did five or 10 years ago. The Inbound Marketer's DNA: Mastering the 5 Skills of Innovators How do you become a disruptive innovator and disrupt the status quo of how Marketing is typically done? The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Jeff Dyer, Hal Gregersen, and Clayton M. Authors : Jeff Dyer, Hal Gregersen, Clayton M. Why the ideas in this book should matter to you. Mastering the five skills of disruptive innovators. Christensen Harvard Business Review Press (2011). Gregersen joins the show tomorrow to discuss his latest book he co-authored: The Innovator's DNA - Mastering the 5 Skills of Disruptive Innovators. This book was the result of an eight-year collaborative study. How do you innovate and leapfrog your industry? The Innovator's DNA – Mastering the five skills of disruptive innovators. Jeff Dyer, Hal Gregersen, Clayton M. We've In The Innovator's DNA, Clayton Christensen and his colleagues argue that associating is one of the defining skills of innovators.